Thread Harvest

Logo and branding

Ethical fashion success story Thread Harvest is an award-winning social enterprise start-up that launched in November 2014. This online marketplace is dedicated to curating the best in ethical and sustainable fashion from local and international suppliers. The production and sale of items on the Thread Harvest platform employs marginalised people and funds innovative projects, all while having a positive impact on the environment.

The Thread Harvest team required their brand identity to be powerful and striking, yet remain approachable, honest and meaningful. The final concept highlights the deconstructed "A", which is refined and minimal and fits well into the fashion landscape. It also conveys the idea of broken parts leaning in and coming together - a reflection of the brand's essence in uplifting people.

In 2016, my logo for Thread Harvest was an AGDA Award Finalist in the category of "Design for Good".

threadharvest.com.au