Meet In Regional NSW

Creative Direction

Meet in Regional NSW is an industry-facing brand created by the Regional Conferencing Unit at Destination NSW to promote business events and conferences across the state’s beautiful regional areas. As lead designer on the project, I developed a visual identity and logo system that could sit confidently alongside existing NSW Government branding, while holding its own within the competitive events space. The identity was primarily designed for digital platforms but also needed to flex into physical spaces, particularly exhibitions and industry events. I created a concise style guide for third-party use, alongside a suite of hero imagery and adaptable collateral for regional stakeholders to roll out with consistency and impact.