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Brooke Cord-Udy Personal Training

Logo and Branding

Brooke Cord-Udy is an Adelaide based personal trainer who required a logo and brand that was strong and athletic, to reflect her approach to fitness. Harnessing the power of clean-eating, weight lifting and encouraging her clients to become the strongest and healthiest version of themselves, Brooke has transformed the lives of her clients. Her logo needed to be equally powerful and dynamic to convey her ethos and longevity in the industry. The result is a bold yet minimal logo with a flexible graphic device that represents not only a B, but a heartbeat.