Hi, I'm Laina.

I'm an Australian Graphic Designer living in Riyadh, Saudi Arabia, with over 15 years of professional experience. For nearly a decade, I’ve worked as Senior Designer for Destination NSW (Australia), the lead Government agency for the NSW state tourism and major event sectors. Within Destination NSW's exceptional creative studio, I delivered world-class marketing campaigns for Vivid Sydney as well as Sydney and Regional NSW.

I selectively take on freelance commissions where my creative ability designing engaging identities, logos and flexible brand systems can truly flourish. The scope of my freelance work extends to web design, all printing services and digital content creation for small to large clients across all industries. I'm passionate about designing for socially-minded organisations and have undertaken a number of pro bono projects. I believe we live in a world that is beautifully created. Brands and businesses making a difference deserve to be beautifully designed.

Designing across various industries has provided great exposure to complex briefs, strict budgets, stakeholder management and demanding deadlines, which have all shaped me into a versatile, creative, enthusiastic team player and a results-driven designer.

Below you'll find some of the brands I have been privileged to design for and continue to work with. So, get comfy, have a look around and stay awhile... then feel free to contact me when you're ready to chat about all of your design and digital needs.